Founder, Rodgie Joseph is a licensed esthetician with over 5 years of professional experience in esthetics, who specializes in full body waxing and brow artistry.

Rodgie fell in love with esthetics at the age of 12 when she began to go through hormonal changes with her own skin. That pursuit to perfection fueled her interest in all things skincare. After attending college for one year in Atlanta, GA, Rodgie decided to move back to her hometown, New York, to pursue her career as a professional esthetician at Atelier Esthetique Institute of Esthetics in 2015, where she learned the keys to esthetics as well as safe, and healthy techniques for hair removal. Rodgie has had the opportunity to work alongside well renowned estheticians in NoHo, Manhattan, which gave her the opportunity to not only work with celebrity clientele, but helped to create a flawless technique to hair removal and brow symmetry.

Rodgie's passion for perfect brows and skin gives her the motivation to ensure everyone continues to feel as amazing as the day they left her chair. This helped her formed the basis to begin her own cosmetic line exclusively sold at and branch off to start her own complete beauty brand, Genèse Belle in 2019. Genèse (Je-Nez) meaning Genesis, which is biblical for the beginning. Belle meaning beauty.

Rodgie truly loves what she does and nothing else keeps her going than knowing that her products and services leave her clients and customers satisfied.